About Us

FLEXX YOUR POTENTIAL

We believe in more than just sportswear.
We believe in creating gear that pushes boundaries, unlocks potential, and embraces the dynamic spirit of athletes everywhere.
Proudly African-born, our mission is to deliver performance-driven apparel that combines style, comfort, and the highest standards of innovation.

Born in Africa, Worn Globally

Flexx was founded with a vision to revolutionize sportswear from the heart of Africa and showcase its creative spirit to the world. What began as an idea by Jean Jacques Koffi, a passionate Ivorian entrepreneur, quickly grew into a movement of empowerment and performance. Since our launch, we’ve pushed the limits, proving that sportswear can be functional, stylish, and accessible to athletes and everyday people alike.

One of our proudest milestones was the success of our Afcon Collection, where we sold over 33,000 pieces globally, positioning Flexx as a leading name in African-inspired sports fashion.

The Mission

At Flexx, we are committed to providing athletes with the tools they need to succeed. Our products are designed for the people who chase their dreams relentlessly, who flex their potential every day, and who value performance and style in equal measure. We’re not just a brand; we’re a community of athletes, dreamers, and doers.

Our core values

Innovation

We always push the boundaries of design and technology to create high-performance sportswear.

Community

Flexx is for everyone, from professional athletes to those starting their fitness journey.

Empowerment

We believe in the power of sport to uplift communities and individuals.

Sustainability

We are committed to using eco-friendly materials and ethical production processes.

Our Products

Performance-Driven Design

Our apparel is crafted for performance—whether you’re lifting in the gym, running a marathon, or taking on your next personal best. Each piece is meticulously designed with comfort, breathability, and durability in mind, so you can focus on your goals, not your gear.

Sustainability Efforts

We understand that the future of sportswear depends on sustainability. That’s why we’re committed to using environmentally responsible materials wherever possible, ensuring that our products have a positive impact on both your performance and the planet.

Global Appeal, African roots

Flexx is more than just a sportswear brand; it’s a movement. With roots in Africa and a global outlook, we’re proud to serve athletes from all corners of the world. Whether you’re in Lagos, London, or Los Angeles, Flexx is designed to meet the needs of a global, diverse community.

The Flexx Community

Ambassadors and Athletes

Flexx is proud to partner with a diverse group of athletes and influencers who embody the spirit of our brand. These individuals aren’t just athletes—they are leaders, mentors, and trailblazers in their communities. Their personal stories inspire us, and they continue to push the boundaries of what’s possible, both on and off the field.

The Flexx now movement

The Flexx Now movement goes beyond sportswear. We’re actively involved in community engagement, sponsoring local sports teams, and hosting events that promote health, fitness, and well-being. We believe that together, we can inspire a generation to Flexx their potential and lead healthier, more active lives.