London (UK) / Abidjan (Côte d’Ivoire), May 15, 2025 – In a groundbreaking strategic partnership, the MBA team from the University of Oxford’s Saïd Business School selected FLEXX as their official outfitter for the MBA Tournament (MBAT) 2025, which was held at HEC Paris over 3 days in early May. Oxford clinched the MBAT Championship title while proudly wearing African-designed performance gear, marking a symbolic and powerful moment for global diversity in sportswear. This international event is Europe’s largest multi-sport competition among business schools, bringing together over 1,500 students from the world’s most prestigious academic institutions.

This collaboration highlights the shared commitment of both FLEXX and the University of Oxford to excellence, diversity, and leadership. The custom-designed outfits, crafted using sustainable, high-performance materials such as recycled polyester and breathable, eco-conscious fabrics, honor Oxford’s academic and sporting heritage, combining technicality, comfort, and precise tailoring to meet the demands of the MBAT. With this achievement, FLEXX affirms its ability to blend functional rigor with creative expression in an international setting.

“Partnering with the University of Oxford for MBAT is much more than a brand visibility opportunity: it is a clear statement on the potential of African brands to thrive among the best,” said Jean Jacques Koffi, founder of FLEXX. “Through this collaboration, we assert that Africa can stand out for excellence, both in design and performance.”

Tammy Brophy, Africa Initiative Manager, Saïd Business School, University of Oxford, added, “FLEXX embodies creativity, cultural confidence, and forward-thinking energy, all qualities that resonate with the spirit of Oxford and the ambitions of our students. This collaboration is a celebration of African excellence and a testament to the School’s vision of building bridges across continents, industries, and perspectives. It also reinforces our own commitment to Africa and our broader efforts to engage with and support African leaders, thinkers, and entrepreneurs.”

Founded in 2021, FLEXX has experienced remarkable growth, with a 35% increase in revenue year-on-year, reflecting its rapid ascent in the global sportswear market. FLEXX continues to expand its reach, having increased its online sales by 50%. Retail partnerships are rapidly growing across major cities worldwide, solidifying FLEXX’s presence on the international stage. Its dedication to eco-conscious design and athlete-centric functionality sets a new standard in African-made sportswear.

Regarded by many as Africa’s most promising sportswear brand, FLEXX is often described as a future “African Nike”—a vision long championed by its founder, Jean Jacques Koffi. A successful entrepreneur and Forbes 30 Under 30 honoree, Koffi has built FLEXX as a cultural movement as much as a business, bringing African creativity, resilience, and ambition to the forefront of global fashion and performance wear.

“By teaming up with FLEXX, we were able to showcase a shared commitment to diversity, bold leadership, and high performance,” said Amy Major, MBA Programme Director, Saïd Business School, University of Oxford. “To win while proudly wearing a brand rooted in African identity made the moment even more meaningful. It highlighted not only the strength of our team but the global impact that can be achieved when diverse voices and talents come together.”

This collaboration reinforces FLEXX’s mission to redefine global standards of sportswear, blending innovation with African-inspired design. With products sold in over 15 countries and growing, FLEXX has dressed athletes and fans at prominent events such as Afrobasket and the Africa Cup of Nations (AFCON), introducing bold collections that merge cultural storytelling with cutting-edge sportswear engineering. It continues to lead the way in the sportswear industry with its unique approach to style, functionality, and cultural expression.

FLEXX’s ongoing success is underpinned by its strong partnerships with key stakeholders across industries, including professional athletes, influencers, and retailers. The brand’s dedication to community, well-being, and African excellence resonates deeply with consumers and industry professionals alike, and this collaboration with Oxford’s MBA team only strengthens its presence on the global stage.

To discover  FLEXX  and explore the brand’s latest drops, visit www.flexxnow.com or follow @flexx.africa on Instagram.

About FLEXX

FLEXX is a bold African sportswear and lifestyle brand redefining performance and identity through clothing, accessories, and inspiring stories. With roots in Côte d’Ivoire and Rwanda, FLEXX designs high-quality outfits combining innovation, Afro-inspired design, and global ambition. The brand has dressed athletes and fans at major tournaments such as Afrobasket and the Africa Cup of Nations (AFCON), with products sold in over 15 countries. From community movements to international stages, FLEXX encourages everyone to move, win, and express themselves with pride.

About Saïd Business School – University of Oxford

Saïd Business School is the business school of the University of Oxford, globally recognized for training committed leaders through rigorous education, entrepreneurial thinking, and a global perspective. Combining Oxford’s academic heritage with a modern approach to management, the school offers prestigious MBA, EMBA, and executive education programs, attracting students from over 60 countries. Ranked among the best business schools in the world, it is committed to tackling global challenges through innovation and impact.

About MBAT

The MBA Tournament (MBAT) is the largest inter-business school sports event in Europe, organized annually at HEC Paris. Known as the “MBA Olympics,” it brings together over 1,500 MBA students from about fifteen of the world’s top business schools for three days of sports competitions, networking, and cultural exchanges. Since its inception in 1991, MBAT has become a symbol of camaraderie, leadership, and international collaboration among the future leaders of the business world.