FLEXX x Ivorian Tennis Federation : Launch of an Official Collection for the Côte d’Ivoire Open
PRESS RELEASE
FLEXX x Ivorian Tennis Federation :
Launch of an Official Collection for the Côte d’Ivoire Open
Abidjan, Côte d’Ivoire, April 20, 2026
FLEXX announces the launch of the official Côte d’Ivoire Open collection, developed in partnership with the Ivorian Tennis Federation, on the occasion of Abidjan hosting two ATP Challenger Tour tournaments.
This launch comes at a key moment for Ivorian tennis, as Côte d’Ivoire is steadily establishing itself as a major hub for tennis in West Africa.
Designed as a limited edition release, the collection includes around ten exclusive designs across several items, including t-shirts, polos, tracksuits, and accessories such as water bottles. Each product was developed with careful attention to comfort, durability, and athletic use.
“Sports merchandising in Africa remains largely untapped. With this collection, we are showing that a local event can carry a strong identity and generate value far beyond the court.”
Jean Jacques Koffi, Founder of FLEXX
Through this collaboration, FLEXX continues to pursue a clear strategy: structuring sports merchandising across the continent by building around major events.
“This partnership brings an additional dimension to the tournament. It strengthens the connection between the public, the players, and the competition, while enhancing the image of Ivorian tennis.”
Sylvere Koyo, President of the Ivorian Tennis Federation
Already present in more than 15 countries and partner of major competitions such as Afrobasket and the Africa Cup of Nations, FLEXX confirms its position as a key player in African sportswear with international ambitions.
The collection will be available throughout the Côte d’Ivoire Open at Central Tennis Club, as well as through the official channels of the partners.
Tournament Schedule
ATP Challenger 50: April 20 to April 26
ATP Challenger 75: April 27 to May 3
About FLEXX
FLEXX is an African sportswear and lifestyle brand redefining performance and identity through apparel, accessories, and inspiring stories. Rooted in Côte d’Ivoire and Rwanda, FLEXX designs premium collections that combine innovation, Afro-inspired design, and international ambition. The brand has outfitted athletes and supporters during major competitions such as Afrobasket and the Africa Cup of Nations, with products distributed in more than 15 countries. From community movements to major sporting stages, FLEXX encourages everyone to move, win, and express themselves with pride.
About the Ivorian Tennis Federation
The Ivorian Tennis Federation is the governing body responsible for the development, promotion, and organization of tennis in Côte d’Ivoire. It oversees national competitions, supports player development, and works to expand participation across the country. Through its programs, international partnerships, and the hosting of major events such as the Côte d’Ivoire Open, the Federation plays a central role in promoting Ivorian tennis and positioning the country as a leading force in African tennis.
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